HKAP ICYSCs
Not A Lone
Campaign Identity
[The keyhole to openness]
Campaign Identity
[The keyhole to openness]
Kyoto Global Design Awards, 2023
— Winner in Visual Design
International Design Awards, 2023
— Silver in Graphic Design, Multimedia-Brand Identity
ICYSCs provides 21st century integrated hub in every district in Hong Kong for kids from age 6-24 to learn STEM, wellness, sustainability and innovation, career and life development. We helped to design the campaign identity for the neighbourhood co-creative workshops at the pre-opening phase.
The designed a mascot, "Si Jai 匙仔", who is the shape of a keyhole. It represents the action in moving onto the unknown challenges and new knowledge. Si Jai has The Thinker Eyes, a pair of confusing eyes illustrating the think process, processing different possibilities and answers. It is also one of the unique graphic elements of the identity. There are a family of Si Jai with different height and shapes symbolising every different one of us.
